Self-paced · 9 lessons · Practical founder toolkit
Great design gets attention. Smart production builds a business.
You have the creative vision. Now learn how to turn it into a commercially viable collection.
From range planning and product development to sourcing manufacturers, managing samples and understanding your margins, this course gives you the knowledge, frameworks and practical tools to bring your designs to life - without learning everything the expensive way.
A beautiful collection is only the beginning.
You've got the sketches, the ideas, the vision.
But what happens next?
How many styles should you launch with? How do you find the right manufacturer? What should sampling cost? How do you know if your pricing will actually make you money?
The decisions you make before production can determine whether your collection becomes a successful business or a very expensive learning experience.
This is where creativity meets commercial thinking.
Range Planning & Production takes the guesswork out of the process, giving you the structure and industry knowledge to move from concept to collection with greater confidence.
WHAT YOU'LL LEARN
From first sketch to finished collection.
Everything you need to understand the journey from product idea to production, organised into practical, actionable lessons.
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Product development & collection strategy
Understand the product development process, explore lean launch models and plan a collection around your customer, business model and commercial goals.
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Commercial range planning
Build a balanced range of hero, core and fashion products. Learn category planning, SKU management, colour architecture, pricing structures and sell-through planning.
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Production timelines & critical paths
Work backwards from your launch date, build realistic production calendars, manage milestones and allow for the unexpected.
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Sampling, fit & approvals
Navigate the sampling process, communicate fit changes, manage revisions and understand what needs to happen before approving bulk production.
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Manufacturing & supplier management
Compare local and offshore production, assess suppliers, manage quality assurance and make more responsible sourcing decisions.
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Product costing & profitability
Understand the true cost of producing your garments, calculate margins, assess minimum order quantities and make pricing decisions that protect your business.
Who is this course for?
For the founder who's ready to make it real.
You don't need to know everything about fashion production. You just need to know what to do next.
This course is for you if:
- You're starting a fashion label and need to understand how to turn your ideas into a physical collection.
- You've designed your first collection but aren't sure how to approach manufacturers, sampling or production.
- You're preparing to launch and want to avoid over-ordering, overspending or getting stuck with the wrong stock.
- You're already running a fashion brand but need better systems for range planning, costing and supplier management.
- You're a creative founder without a production background and want to understand the commercial side of bringing products to market.
No previous manufacturing experience required. Just an idea, ambition and the willingness to build something properly.
WHAT YOU'LL WALK AWAY WITH
More than knowledge. A toolkit to build your business.
This isn't a course you'll simply watch and forget.
You'll put what you learn into practice using real planning frameworks, worksheets and templates designed to help you make better decisions throughout the product development process.
By the end of the module, you'll have the foundations of your own Fashion Founder Toolkit, including:
These aren't just exercises. They're the working documents that help you plan your collection, communicate with suppliers, understand your costs and manage production.
The goal?
Less guesswork. Better decisions. A stronger foundation for your fashion business.
NINE LESSONS. ONE CLEAR PATH FORWARD.
A structured learning experience that takes you from your first product decisions through to planning, costing and managing production.
Understand how creative ideas become commercially viable products and explore the journey from concept to launch.
Plan capsule collections, select your business model and build a focused assortment around your customer.
Balance hero, core and fashion products across categories, colours, SKUs and price points.
Build production timelines, manage deadlines and plan backwards from your launch date.
Understand sample stages, fit comments, revisions, approvals and sampling budgets.
Compare manufacturers, assess suppliers and manage quality, ethical production and production schedules.
Understand product costs, margins, minimum order quantities and the economics of smaller production runs.
Learn to document your products for manufacturing and explore AI-assisted workflows.
Bring your learning together into a working founder toolkit and identify your next steps.
Nataša Pitra-Grbić
With over 20 years of experience across fashion design, product development, production and education, Nataša Pitra-Grbić knows what it takes to turn a creative vision into a commercially successful collection.
As the former General Manager of Apparel at FILA, and having held senior design and production roles at MISHA and HUSK, Nataša has worked across every stage of the product journey - from initial concept and range planning through to manufacturing and bringing collections to market.
She's also the founder and Creative Director of her own womenswear label, PITRA, which has been featured in British VOGUE and showcased at Melbourne Fashion Week. In 2024, she was named the Australian Small Business Champion in the Fashion Designer category.
Today, Nataša is the Head of Business Management & Innovation at LCI Melbourne, where she helps shape the next generation of creative entrepreneurs.
As co-founder of Etéliere, she's bringing that same industry expertise directly to emerging fashion founders, combining the practical realities of running a label with the commercial knowledge gained from leading established fashion businesses.
Because she's not just teaching you how fashion production works. She's been on both sides of the process - building collections for major brands and building a brand of her own.
Your collection deserves more than guesswork.
You've put thought into your designs. Now put the same thought into how you'll bring them to market.
Learn to plan smarter, produce with purpose and build a collection that works creatively and commercially.
FREQUENTLY ASKED QUESTIONS
No. This course is designed to make product development and production more accessible to aspiring and early-stage fashion founders. You'll learn the terminology, processes and practical considerations needed to make informed decisions.
Not at all. You can start with an idea, a few designs or an existing collection. The course helps you understand how to develop and plan your products commercially.
Yes. If you're looking to improve your range planning, supplier relationships, production processes or profitability, the frameworks can help you review and strengthen your existing approach.
No. Range Planning & Production is Module 03 of Fashion Founder Fundamentals, Etéliere's comprehensive fashion business course coming soon. You're purchasing this module individually.
The Etéliere learning experience is hosted through Skool. After purchasing, you'll receive instructions to access your course online.
You'll learn how to compare and evaluate manufacturers, understand local versus offshore production, and assess suppliers against criteria such as quality, costs, communication and capability. The course is educational rather than a manufacturer-matching service.
Absolutely! This is a fully self-paced online course, so you can learn whenever and wherever suits you. Work through the nine lessons at your own speed, revisit topics as needed and complete the practical exercises alongside your own fashion business journey.
Yes. This course is designed around practical founder exercises, downloadable worksheets and planning tools, including range planning, costing, production and supplier documentation.
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